Digital NCS representations are approximations and may differ from official samples.
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Daylight light
NCS Code
S 3040-R
Color Name
Deep Rose Red
Family
red
HEX
#A03040
RGB
rgb(160,48,64)
Blackness
30%
Chroma
40%
Whiteness
30%
Deep rose red.
Room Psychology
Atmosphere: Creates an enveloping sense of space that shapes how a room feels from the moment you enter.
Best Rooms: Living rooms, bedrooms, and hallways
Design Tip: Pair with natural materials — linen, wood, stone — to bring out the color's true warmth or coolness.
Mid-depth — creates warmth and intimacy; works beautifully in smaller spaces.
Elevated chromaticness gives this color a distinct personality that draws the eye.
Quick Usage Tips
- Use as an accent wall or on a single surface for maximum impact.
Neutral Pairings
Soft neutrals that let this color shine while keeping spaces cohesive.
#F5F1ED
#E8E8E4
#F0F3F5
Undertone and finish guidance
Warm expressive undertone with strong focal potential. For S 3040-R, undertones are typically pronounced at this chromaticness level.
- Walls: Matte to avoid over-reflection in bold hues.
- Cabinetry/trim: Satin for durability on smaller high-impact surfaces.
- Interior note: Best in controlled doses: feature walls, alcoves, and statement elements.
What color is S 3040-R?
S 3040-R is a mid-light red tone in the NCS system that balances visual character with practical flexibility.
This page provides digital values (#A03040 / rgb(160,48,64)) for planning. Validate final selections with physical NCS samples before specification.
Lighting behavior
- North-facing rooms can make this shade appear cooler than expected.
- In low natural light, it stays readable without feeling too heavy.
- Warm evening light amplifies its chroma, making undertones more visible.
Exterior and pairing guidance
Works for front-door accents and selected trim areas.
Do pair with
Avoid
Pairing suggestions
These suggestions help keep S 3040-R balanced when combined with materials, metals, and adjacent colors.
Similar Colors
Filter by intended use to find the closest practical match
Find Similar Colors
Explore variations by tone, saturation, and temperature
Smart Palette Suggestions
Room-aware palettes generated from Deep Rose Red
Harmonious shades from light to dark — creates depth and cohesion
#CC4B57
#BB7060
#7A2030
#6E1E28
Warm Red
Terracotta Rose
Burgundy Mid
Wine Red
Opposite hues with neutral bridge — balanced contrast and visual interest
#BD6E78
#F5B5BD
#4A8460
#6AAA82
Muted Rose
Blush Pink
Fern Green
Sage Mid
Bolder saturated accents — for statement walls and highlights
#BB7060
#882050
#CC4B57
Terracotta Rose
Raspberry
Warm Red
Where to Buy
Order S 3040-R from trusted paint suppliers
Affiliate links — NCS Home may earn a commission on purchases at no extra cost to you. Always order physical samples before painting.
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