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Digital NCS representations are approximations and may differ from official samples.

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Daylight light

NCS Code

S 4040-Y70R

Color Name

Rust

Family

orange

HEX

#9E5040

RGB

rgb(158,80,64)

Blackness

40%

Chroma

40%

Whiteness

20%

Deep rust.

Room Psychology

Atmosphere: Creates an enveloping sense of space that shapes how a room feels from the moment you enter.

Best Rooms: Living rooms, bedrooms, and hallways

Design Tip: Pair with natural materials — linen, wood, stone — to bring out the color's true warmth or coolness.

Mid-depth — creates warmth and intimacy; works beautifully in smaller spaces.

Elevated chromaticness gives this color a distinct personality that draws the eye.

Quick Usage Tips

  • Use as an accent wall or on a single surface for maximum impact.

Neutral Pairings

Soft neutrals that let this color shine while keeping spaces cohesive.

#F5F1ED

#E8E8E4

#F0F3F5

Undertone and finish guidance

Warm undertone with energetic visual effect. For S 4040-Y70R, undertones are typically pronounced at this chromaticness level.

  • Walls: Matte or low-sheen eggshell for comfort.
  • Cabinetry/trim: Satin for wipeability with softer highlights.
  • Interior note: Great for social spaces, nooks, and high-character accents.

What color is S 4040-Y70R?

S 4040-Y70R is a mid-depth orange tone in the NCS system that balances visual character with practical flexibility.

This page provides digital values (#9E5040 / rgb(158,80,64)) for planning. Validate final selections with physical NCS samples before specification.

Lighting behavior

  • North-facing rooms can make this shade appear cooler than expected.
  • In low natural light, it reads deeper and more dramatic.
  • Warm evening light amplifies its chroma, making undertones more visible.

Exterior and pairing guidance

Use in moderated areas; strong sunlight can increase perceived intensity.

Do pair with

chalky whitesoak surfacesdark bronze details

Avoid

too many warm competing hueshigh-gloss broad wall application

Pairing suggestions

These suggestions help keep S 4040-Y70R balanced when combined with materials, metals, and adjacent colors.

chalky white trimsdark bronze detailsoak finishes

Smart Palette Suggestions

Room-aware palettes generated from Rust

Tonal

Harmonious shades from light to dark — creates depth and cohesion

#D08040

#BB7060

#A05C2A

#7A4428

#5C3410

Pumpkin

Terracotta Rose

Burnt Orange

Sienna

Dark Chocolate

Complementary

Opposite hues with neutral bridge — balanced contrast and visual interest

#904020

#E8A882

#28784A

#3D9078

Brick Red

Salmon

Emerald

Deep Jade

Accent

Bolder saturated accents — for statement walls and highlights

#A05C2A

#7A2030

#886000

#BB7060

Burnt Orange

Burgundy Mid

Deep Ochre

Terracotta Rose

Where to Buy

Order S 4040-Y70R from trusted paint suppliers

Affiliate links — NCS Home may earn a commission on purchases at no extra cost to you. Always order physical samples before painting.

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