Digital NCS representations are approximations and may differ from official samples.
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Daylight light
NCS Code
S 4040-Y70R
Color Name
Rust
Family
orange
HEX
#9E5040
RGB
rgb(158,80,64)
Blackness
40%
Chroma
40%
Whiteness
20%
Deep rust.
Room Psychology
Atmosphere: Creates an enveloping sense of space that shapes how a room feels from the moment you enter.
Best Rooms: Living rooms, bedrooms, and hallways
Design Tip: Pair with natural materials — linen, wood, stone — to bring out the color's true warmth or coolness.
Mid-depth — creates warmth and intimacy; works beautifully in smaller spaces.
Elevated chromaticness gives this color a distinct personality that draws the eye.
Quick Usage Tips
- Use as an accent wall or on a single surface for maximum impact.
Neutral Pairings
Soft neutrals that let this color shine while keeping spaces cohesive.
#F5F1ED
#E8E8E4
#F0F3F5
Undertone and finish guidance
Warm undertone with energetic visual effect. For S 4040-Y70R, undertones are typically pronounced at this chromaticness level.
- Walls: Matte or low-sheen eggshell for comfort.
- Cabinetry/trim: Satin for wipeability with softer highlights.
- Interior note: Great for social spaces, nooks, and high-character accents.
What color is S 4040-Y70R?
S 4040-Y70R is a mid-depth orange tone in the NCS system that balances visual character with practical flexibility.
This page provides digital values (#9E5040 / rgb(158,80,64)) for planning. Validate final selections with physical NCS samples before specification.
Lighting behavior
- North-facing rooms can make this shade appear cooler than expected.
- In low natural light, it reads deeper and more dramatic.
- Warm evening light amplifies its chroma, making undertones more visible.
Exterior and pairing guidance
Use in moderated areas; strong sunlight can increase perceived intensity.
Do pair with
Avoid
Pairing suggestions
These suggestions help keep S 4040-Y70R balanced when combined with materials, metals, and adjacent colors.
Similar Colors
Filter by intended use to find the closest practical match
Find Similar Colors
Explore variations by tone, saturation, and temperature
More Saturated
Smart Palette Suggestions
Room-aware palettes generated from Rust
Harmonious shades from light to dark — creates depth and cohesion
#D08040
#BB7060
#A05C2A
#7A4428
#5C3410
Pumpkin
Terracotta Rose
Burnt Orange
Sienna
Dark Chocolate
Opposite hues with neutral bridge — balanced contrast and visual interest
#904020
#E8A882
#28784A
#3D9078
Brick Red
Salmon
Emerald
Deep Jade
Bolder saturated accents — for statement walls and highlights
#A05C2A
#7A2030
#886000
#BB7060
Burnt Orange
Burgundy Mid
Deep Ochre
Terracotta Rose
Where to Buy
Order S 4040-Y70R from trusted paint suppliers
Affiliate links — NCS Home may earn a commission on purchases at no extra cost to you. Always order physical samples before painting.
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